The Siming district main venue of the 2025 Xiamen Beer Carnival. [Photo by Lin Yuyang for chinadaily.com.cn] 

The Siming district main venue of the 2025 Xiamen Beer Carnival and the Heineken Beer Carnival were in full swing from Aug 15 to 17. Renowned singers, DJs, and live bands performed on stage, kicking off electric music parties and getting the crowd of thousands dancing. 

Laughter and clinking glasses filled the air in the beverage area. The event sparked a wave of beer consumption in Siming district, igniting the city's nighttime vitality.

At the Siming main venue, dozens of food stalls gathered to showcase Xiamen's local flavors, while multiple international beer brands made appearances. Dedicated drinking zones and interactive game areas were set up, allowing people to immerse themselves in a whole new beer-tasting experience.

During the event, Siming district actively mobilized participation from various neighborhoods and business circles, rolling out a diverse range of beer-themed activities. 

It also synergized with the district's signature "Running in Siming, Siming on the Run" campaign series, hosting the "9·8" CIFIT Dream Chase Run. This created a nonstop summer extravaganza, offering an unforgettable experience throughout the season.

Centered around beer culture, the event has further deepened the integration of commerce, tourism and culture, attracting many domestic and international visitors. This has significantly boosted consumption growth in Siming district and across Xiamen.

The 2025 Xiamen Beer Carnival attracts many visitors. [Photo by Lin Yuyang for chinadaily.com.cn]