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World entertainment giant, MTV Asia, will hold a star-studded concert today
(Thursday) to raise money for the tsunami relief effort.
It's hoped the concert will raise millions of
dollars by reaching one billion viewers, in the network's biggest charity
show ever.
Western and Asian pop stars will take the stage in Bangkok for the
music video network's annual regional awards show, which has been
transformed into a benefit concert for victims of one of the largest
natural disasters of the past century.
The acts in Bangkok will not have the global musical clout of Live Aid,
which drew the likes of Paul McCartney, Mick Jagger, The Who, Madonna,
Queen, U2 and Led Zeppelin.
"Asia Aid" will have star power, though, in American Grammy-award
winner Alicia Keys, rockers Good Charlotte, Taiwan R&B singer Jay
Chou, Japan's Namie Amuro and Thailand's Tata Young.
A taped performance by superstar Jennifer Lopez as well as recorded
messages from US rapper 50 Cent, Irish crooner Ronan Keating, singers
Bryan Adams, Moby and Ashanti, and Chinese actress Zhang Ziyi will also be
included, in an aim to garner contributions from MTV's audience of more
than 400 million households.
United Nations chief Kofi Annan is also getting into the act via
videotape, as are Hong Kong action hero Jackie Chan, and Manchester United
star Rio Ferdinand.
Viewers will be able to send in their donations
via telephone, mobile phone text messages.
(CRIENGLISH.com) | 
Updated: 2005-02-03 10:55
