KFC's healthy dining brand KPRO debuts in Xiamen
KPRO opens its first Xiamen store on Island Ring Boulevard (East). [Photo/WeChat account: xiamen_swj]
KPRO, the energy-focused light meal brand under KFC, opened its first Xiamen store on Island Ring Boulevard (East) on July 21, expanding the city's debut economy brand portfolio.
KPRO consistently offers consumers nutritious yet flavorful light meal options, including whole-grain energy bowls, energy wraps, and seasonal summer buckwheat noodle bowls.
This light dining experience combines trusted ingredients, fresh flavors, expertly crafted recipes, and well-balanced portions, delivering both taste and convenience. This approach aligns perfectly with the pursuit of a healthy lifestyle among young urban professionals.
Xiamen's debut economy has flourished in recent years, driven by its favorable business environment and robust consumer market, becoming a key engine for stimulating new growth in the city.
Xiamen has implemented multiple policies to support this trend, including the "action plan for cultivating an international consumption center city" and "measures to stabilize growth, transform dynamics, and promote high-quality economic development." The city is also planning to introduce a dedicated policy supporting the debut economy, further strengthening its development.
KPRO's healthy and delicious food. [Photo/WeChat account: xiamen_swj]
Why Xiamen
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Xiamen is one of the most economically competitive cities in China and was one of the first Special Economic Zones on the Chinese mainland. As a vice-provincial city independently listed on the State development plan, it has provincial-level authority in economic administration and local legislative power. In 2010, the Xiamen SEZ was expanded to cover the entire municipality. Today, Xiamen is a modern and international port city.